PawCircle LLC is a Rochester, Minnesota web and technology business founded by Rebecca Aaland. I build professional websites, improve existing sites, and help independent service businesses solve practical technology problems without adding unnecessary complexity.
THE STORY
PawCircle grew out of real small-business experience.
I originally started PawCircle as a local pet-care business. Running it gave me a close-up view of what small service businesses deal with every day: serving clients, managing schedules, maintaining a professional online presence, and trying to make technology useful without letting it take over the work.
At the same time, I moved deeper into frontend development and began building websites and software of my own. That combination — operating a service business and building technology — became the foundation for what PawCircle LLC is today.
HOW I WORK
What is your vision for your website?
I start by understanding what you want the site to communicate, how you want customers to use it, and what success should look like for your business.
01
Start with your goals
What should visitors understand about your business, trust about your work, and be able to do next?
02
Design around your business
Your website should reflect the way your business actually works and feel like your business — not a recycled template.
03
Build for real use
Responsive design, clear navigation, useful content, performance, accessibility, and the features your customers actually need.
WORK WITH PAWCIRCLE
Have an idea for a project?
Tell me what you're thinking about building or improving, and we can start there.